Google preannounced another Core Algorithm update today (24th September 2019).
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) 24 September 2019
The Core algo updates are generally fairly substantial, affecting many verticals, but mostly YMYL (Your Money or Your Life) get impacted. That’s an observation over an opinion. Surely in a couple of weeks when the SERPs have settled down, we’ll know more and should be able to provide further insights to what verticals impacted and what the Core Algorithm update sought to address in terms of providing better and richer results for the average Google user.
In previous Core updates, Google has stated that they sought to address E-A-T (Expertise, Authority and Trustworthiness). In layman terms rewarding well-written content that provides usefulness to the visitor, rather than being writing for SEO purposes.
Additionally packed within a core algo update are the reweighting of older ranking signals that provide little value in the modern era of organic search. I would also assume, and this is only based on my opinion that Google also introduces new elements into the mix.
If your company’s website has seen a noticeable drop in organic search traffic in recent weeks and you’ve been struggling to put your finger on what it could. Then just maybe you’ve been impacted by the September 2019 Core Algorithm Update? Would you like an experienced eye to take a look? Contact me to book in a technical SEO audit. Freelancer prices and quick delivery time.
Previous Google Core Algorithm Updates
Core Update – June 3, 2019
Core Update – March 12, 2019
Core Update – August 1, 2018
Core Update – April 17, 2018
Core Update – March 8, 2018
Update 25th September
Here in the UK, I’m seeing little movement across the verticals and websites I monitor. I have heard chatter across the SEO community that Germany is currently seeing above-average fluctuations in the SERPs. Further afield, very little chatter from Australia and New Zealand.
I’m seeing lots of chatter on industry news sites such as SEO Roundtable that sites are recovering from the June 2019 Core update. I will take that as good news, it appears Google is realising the impact algorithm updates have on websites, spacing out the updates giving businesses and webmasters time to address site issues, improve the content and follow best practice techniques.
Images below: Accuranker Google Grump (UK) Fluctuations
On the image below you can see the algo update starting to cause position fluctuations across (all) UK verticals and all devices.
Image credits: Accuranker – https://www.accuranker.com/grump
I will be keeping an eye out on organic search visibility and positioning over the coming days. Search Metrics updates on Thursdays, hopefully, I can get some early indications on winners and losers. Although winners and losers are probably not the best terminologies right now. I will provide another update tomorrow.