Category: Digital Marketing & SEO

Watch out for the Local SEO Snakes

Posted on March 27th, 2018 under Digital Marketing & SEO by Chris Lever

Looking to be found in local search for your business premises and services you offer? Let me guess, you’re conducting some research about the types of providers and companies who offer local SEO services. Let me tell you, it’s a crowded space. There’s dozens of agencies and freelancers in every town offering Local SEO. So, the question is, how would you identify a reputable provider …

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Google Search Algorithm Update – March 2018

Posted on March 19th, 2018 under Digital Marketing & SEO by Chris Lever

Over the last week I have seen a flood of chatter within the search community and webmasters who have reported fluctuations in search rankings that have been too big to ignore. One of the first conclusions is I wonder if Google have rolled out another algorithm update? Or are they conducting further user orientated tests. Both are plausible, Google roll out many updates per year …

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Non Self-Referencing Canonical URLs

Posted on March 3rd, 2018 under Digital Marketing & SEO by Chris Lever

Did you know that Google can choose to ignore non self-referencing canonical URLs if the content doesn’t quite match? Leaving those pages indexed, increasing the risk of duplicated content and scrambling the overall site quality signal. I did suspect something was not quite right when one of the brands I work with decided to go nuts on their canonicalisation strategy for a huge swathe of …

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Meta Descriptions Vs Search Snippets in Google

Posted on February 26th, 2018 under Digital Marketing & SEO by Chris Lever

Have you noticed in recent months that your defined meta descriptions are triggering as the search snippet less and less? I know I have, but then I search specific terms and phrases daily as part of my job and freelance capabilities. I’m just trying to understand what’s going on, is it testing by Google, or is it part of a longer term wider strategy. If …

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Google Tag Manager

Posted on January 27th, 2018 under Digital Marketing & SEO by Chris Lever

Today’s post is a rant about Google Tag Manager. You know the tool, that if you fart a thousand feet away Google will know. Hmm, that’s not entirely true. It’s a great tool and I’ve probably joined the party late with GTM. Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on …

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